Programmatic Advertising
Programmatic Advertising
Placing banners in digital media is very popular brand building activity among many marketers. As the online users grow and their average spending hours on news, Youtube,blogs, informative and social media sites also increased. This makes tough for marketers to handle a huge inventory and their performance.
Based on Big Data and Artificial Intelligence (AI), programmatic advertising is replacing the manual media space buying to more efficient, result oriented and cheaper option for markers.
How Do We Do It Perfectly
Our very first step is to look at your business from a unique perspective. We put our efforts into finding out what your business requires and how to get the maximum eyeballs for your particular product or service. We don’t believe in one-size-fits-all banner Ad campaigns. We also don’t just offer you a pre-packaged inventory of sites where we your Ad can be published.
We don’t burden you with multiple Cost Per Impression packages which may not offer you much in terms of lead generation. Our packaging gives you an unbeatable advantage; you pay only CPC charges, but reap the full advantage of 1000s of free impressions! In order to move beyond impression buying, we indulge in Real-Time Bidding (RTB) through various Ad exchanges to reach your core targets. We strategically use third-party data providers to get the right price advantage.
Our need is to ensure maximum brand value recall and the lowest costs for our clients. Accordingly, we negotiate high profile placements and exclusive packages for your Ads on online media, product discussion forums and other premium sites. We investigate these sites with respect to your unique offering and ensure that you get maximum exposure.
We can custom target our display Ads based on various factors. Our proficiency includes geo-targeting, country and region specific targeting, and vertical targeting. We cover various online verticals such as shopping news, business, entertainment, music, automotive, finance, health, technology and so on. Our behavioral targeting technology can aim your Ads at the right gender. We can further custom-target towards specific areas of interest. We also optimize your Ad for the right size, design advantage, optimum frequency, high-impression rate, maximum conversions, day parting and time of the day.
Single impression may or may not register. Likewise, a single click may not make a conversion, which is why most businesses don’t succeed in converting one-time clicks. Efficient remarketing strategies to identify and tag anyone who clicks your banner Ads and follow them as they surf the internet, presenting special offers and so on.
Brand building
Get Free Consultation on Brand Building
Are you spending huge amount on traditional media for branding? Time to rethink. Talk to our brand building manager